Making You Richer
The Complete Guide to Building Online Wealth. Earn While You Learn

Marketing in niche markets

Category: Internet Marketing

Niche MarketingOne of the great things about the Internet is how it works as a complete reference. The encyclopedia, the dictionary, the White and Yellow pages and even maps have all become antiquated with the invention of the Internet. How can this help you, the new affiliate marketer? It’s easy. The big money in affiliate marketing is found in niche marketing.

Before we get into it, what exactly is niche marketing? Niche marketing is marketing to a particular group instead of the public at large. Now, on the surface, this sounds a bit strange. Don’t you want EVERYONE to buy from your website? Of course you do, but making a site that appeals to everyone and writing web content to sell your product that appeals to everyone is impossible. That’s where niche marketing comes in. You pick a product, say, Hickory Farms meats and cheeses and you do your best to market these products. When you take on a niche product, you have to ask yourself a series of questions.

Who is going to buy my product?

Well, if you’re selling Hickory Farms products, chances are you won’t be selling to many teenagers. Your market is going to skew older, so you want to write copy that is going to appeal to an older audience. Hold off on the slang, the off-color jokes and the pop-culture references.

What benefits does my product have?

In this case, Hickory Farms is a company that has been making quality products for generations. You can play up the history aspect, you can play up the quality aspect. You can even play up the holidays aspect, since they are a company that always seemed to peak during the holidays. Every product out there, every single one, has a list of benefits you can highlight. Make sure you know them and make sure you tell your customers all about them.

Do I know enough about this product?

Do I know enough about this product to write new, interesting content about it every few weeks? This is the BIG question. If you’re passionate about Hickory Farms and you love their products, then you should feel confident that yes, you can write a new article about their product line every few weeks. If you agreed to participate in an affiliate program only because the commission was high and you don’t know thing one about the product you’re selling, you might want to rethink your choice.

While niche marketing may sound a bit odd on the surface, it really is the way to go. Making your site focused and concentrating your energy on a particular group will make it seem more legitimate and you can count on better business in no time flat.

Category: Internet Marketing

Related Articles to: Marketing in niche markets

Make money online with niche markets

The best thing about affiliate marketing is the freedom to work at home or wherever you want in a relaxing environment. Your workplace could be your home desk, the kitchen table or a table by the pool with a wireless...

Affiliate Programs

...

Choosing a niche market to promote

There's no better way for you to earn money online than by getting into affiliate marketing but now that you're considering opening your own affiliate marketing website, you have to pick a niche market and a product to sell. If...

Make Money Online – Two basics for a successful website

We are all dreaming of financial independence and one way of achieving this is to work at home as an online marketer. If you want to make a lot of money online without ever having to put on a suit...


StockXpert


Articles

Links

Making You Richer
SEO Book



DreamHost web hosting

DreamHost

Use the promo code SAVE20BUCKSDH to save USD 20 when you sign up for DreamHost