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Ways on How to Maximize Your Profits and Affiliate Sales

Maximizing Affiliate SalesAny marketer knows very well that there are dozens of ways to advertise a product, any product. It’s not a big deal to come up with an idea that has a good chance of catching the eye of some surfer and get him to click on your affiliate links.

The real problem is to come up with something that makes surfers click through and actually buy something, because this is what puts money in your pocket. Nevertheless, affiliates are not in control of the conversion process, since this is the job of the merchant website, and the only thing you should focus on is to find the top selling products and the best places to advertise them. Some affiliate programs offer live stats on the testimonials page so you can make up your mind about what you want to promote and where by spotting the top selling products.

There are lots of places to promote products and maximize your sales. Like chat rooms. Go on the popular chat programs and join the conversation if the topic borders on the things you are trying to sell or start a conversation yourself. Just be polite, be on topic and push your products in an honest and non-offending way. Don’t rush in yelling: “LOOK Y’ALL WHAT I’VE GOT HERE!” This will only get you banned.

If you think the company ads aren’t creative enough, or if you have specific information about your target customers, then feel free to adapt existing ads or write new ones from scratch. Nobody’s forcing you to go with an ad that could be improved.

Or write an e-book about the problem that the product you’re selling is designed to solve and present the said product as a very good solution. Put the e-book on your website and invite everybody to download it free of charge. People like freebies and will certainly welcome the chance to become informed without paying anything. Submit it to free e-book directories in order to reach more people.

People need to know that a product is actually working before they decide to buy it. If you’ve tried the program yourself, then write about your experience and a personal endorsement. Let everybody know what kind of benefits they can expect from using the product.

Maximize your chances by subscribing to more than one affiliate program and list all the links on your website on a directory page. Advertise your directory far and wide and then you may have affiliate networks trying to get your attention in order to be listed with the existing ones. Submissions are good, so accept every request.

Create your own signature file. Use a spiffy headline that’s bound to grab attention, talk about the product you’re promoting and keep everything simple and to the point. If the text is longer than five lines, nobody’s going to bother to read it, so take care.

As you can see, there are a lot of ways to advertise products to reach wider audience on the Internet, because the Internet is nothing else but communication. All that you need is to feel free to mix and combine promotion techniques to suit your product and your view of how marketing should be done: E-book promotion, article writing, blogging, SEO , etc…



Search engine optimization basics

Search engine optimization basicsMaybe the single most important part of running an affiliate website is understanding how people find your site and how to make your site stick out among the billion or so other sites on the Internet.

If you’ve been using the Internet for more than an hour or two, chances are you know what a search engine is. Websites like Google, Yahoo and Ask.com have developed into multi-billion dollar corporations in the last ten years.

Using search engines is extremely simple. You just go to the site, type in what you want to find and click enter. But how can you make sure that your site will be found? As it turns out, it’s all about the keywords.

When a site like Google or Yahoo searches the Internet to come up with results from a web query, it takes the number of keywords on a site into consideration. It also takes particular keywords or phrases into account, too. If someone is doing a search for “Book about Rolling Stones,” a site that has that phrase or a phrase similar to it 10 times is going to come up higher than a site that only mentions it once. That’s why its so important to incorporate keyword text into your web content so that when someone does a search for, say, “Oolong Tea from China” and that just happens to be what your site sells, your site comes up high on the list, not buried on the bottom.

The trick is to incorporate these keywords or keyword phrases into your web content, and still have your content make sense. This is a super-tricky obstacle to get around. The best advice I can give is to simply read around and see what other affiliate marketing sites have done. Remember, your content is a huge part of your site. If people don’t stay on your site for a minute or two reading your content, they will never, ever click on any links you have and buy any products you’re selling. You must find the balance between a heavy use of keywords and well-written text.

Knowing how to use search engines is a big part of affiliate marketing. You can have the best content, the most timely links and the best product in the world and you won’t do a lick of business unless people can find you. Learning the art of search engine optimization (SEO) and incorporating keyword text into your affiliate website may seem tough, but it’s the difference between making a few bucks here and there and making it big in affiliate marketing.



What is affiliate marketing?

What is affiliate marketingAffiliate marketing has quickly become one of the most popular and the most effective ways to advertise on the Internet. The premise of affiliate marketing is very simple.

Affiliate marketing is a “pay for performance model” in which an affiliate webmaster is rewarded for every visitor, subscriber, customer, or sale provided through his efforts. The affiliate earns a commission based on a certain value for each exposure (CPM), visit (Pay per click), new customer (Pay per lead), sale (Pay per sale or Revenue Share Percentage). So, basically, an affiliate webmaster works on promoting a product or a service from the affiliate programs of his choice. The affiliate webmaster usually uses text links, banner ads, articles and other promotion methods on his own website in order to send traffic to the website he is promoting.

A company, let’s say eBay, goes to another web site and asks them to place a banner or link to eBay on their site. Every time a user clicks on that eBay banner and visits the site, the owner of the original site (the webmaster) gets a commission. In this particular example, the affiliate has been paid on a “Pay per click” basis. It’s as simple as that.

The history of affiliate marketing goes back to approximately 1994 with the trailblazing music website www.CDNow.com. They were, as far as most people know, the first site to pay other sites for directing Internet traffic to them. Internet giant Amazon.com soon caught on and became the site most associated with affiliate marketing. Today, the practice of affiliate marketing is used by essentially every major web site in the world.

Why affiliate marketing?

One of the reasons that affiliate marketing has proven to be so popular is that it is completely based on performance. In most cases, the company doing the advertising doesn’t pay a single penny to the site that is carrying their ad unless there is evidence that Internet traffic has been driven to the advertising site. There are, however, other ways of doing affiliate marketing.

Some advertising sites have paid the site hosting their link based not on the number of times an original IP visits through the link, but on the number of times the banner ad was “seen.” This method presents a whole host of problems since things like hit counts can be forged and there is no way to insure that just because someone visited a web page that had your logo on it that they even saw it or if they did, that they even knew what it was.

Other methods of affiliate marketing include paying only when a link is followed AND some kind of transaction takes place. This can be tough on the site hosting the link because the attention span of the average Internet user isn’t long enough in most cases to follow a link and then either complete a purchase, or fill out a form of some kind. The conventional method simply pays a host a commission for every time an original IP is directed to their site.

In a matter of only a few years, affiliate marketing has become one of the most cost effective ways to drive traffic to a site. Since, in most cases, both the advertiser and the host profit from the set up, there is no reason to believe that affiliate marketing won’t be a dominant advertising method well into the future.



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